Whether it’s from television, the internet, or printed materials, consumers are exposed to hundreds of companies every day. If you want to stand out, simply having a logo isn’t enough. Consumers are attracted to eye-catching, message-sending, innovative brands. And that’s where good graphic design can help transform your company’s product, message, and mantra into one cohesive visual design that really makes an impression.
Many clients have difficulty choosing a graphic designer, mostly because they aren’t quite sure what to look for. Here are some points you should consider when looking for and choosing a graphic design firm:
A great portfolio.
Obviously you want to choose a firm that will help you look your best, so start by looking at a firm’s portfolio. Pay particular attention to any descriptions that accompany their projects. A project may look good, but each has to fit specific project requirements to be an effective communication tool. You will want to choose a firm whose style of design matches the style you need to best represent your brand and reach your target audience.
Look for experience that relates to your project.
You don’t necessarily need to find a designer who has experience in your exact industry, but make sure the design company has experience in the medium that you plan to use – whether that is printed brochures, websites, presentations, trade show booth graphics, or multimedia. Or whether they have solved specific design challenges similar to yours. You want to find a design company that has the insight needed to understand your purpose and your content, and has the ability to effectively communicate both to your audience.
These days it is very common to do everything via text and email. Yet, if you can meet with potential designers, you can get a feeling for whether they really understand what you’re looking for. If you can’t meet in person, try for a phone or video-based meeting. If they can hear you explain what you’re looking for and you hear them explain the way they see it working out, you might come to a meeting of the minds much quicker.
Good design requires both a good designer and a good client. Choosing a design company that takes the time to understand what you want and how you want to convey it is the basis for the best designer-client relationships. These long-term engagements help develop a clear understanding of branding and execution. If you and your designer are comfortable together, you will receive better results.
By keeping these things in mind during your search, you will be much more likely to find a graphic design firm that meets your visual communication needs.